How First-Party Identity Will Rule Personalized Commerce MarketingA person’s identity is vital to achieving personalization and personalized commerce marketing. It prevents brands from repeatedly targeting…Jul 18, 2022Jul 18, 2022
The Difference between Tracking and AnalyticsOnline marketing is undergoing a significant transformation. Website tracking is changing due to regulation, tracking preventions, and…Jul 13, 2022Jul 13, 2022
Server-side Tracking — The future of data collectionThe technology behind Server side Tracking is a way for Google and Facebook to circumvent Apple’s privacy update. The technology is also a…Jul 13, 2022Jul 13, 2022
How to Validate Marketing Tags and PixelsTracking pixels are an integral part of modern digital marketing. This type of tracking pixel is used to collect information about how…Jun 10, 2022Jun 10, 2022
First-party Data what is it, and how to use itFirst-party data is information that your company has collected from your audience. It is a more accurate form of information than…Jun 7, 2022Jun 7, 2022
Server-side conversion tracking in Google AdsUsing Server-side Tag Manager, you may relocate your Google Ads conversion tracking tags from the website page to the server. Moving these…May 12, 2022May 12, 2022
Why Paid Marketers Need a Different Tag Management System?Tag management is one of the most crucial strategies when it comes to paid marketing. For marketers, server side tagging is the foundation…May 12, 2022May 12, 2022
Server-side tagging use casesYou have heard about server-side tagging and its advantages, including faster page load, full ownership of the data, and reduced page size…Apr 13, 2022Apr 13, 2022
Here Is How You Can Capture Transactions in Google Analytics and Improve AttributionPrivacy changes due to iOS 14 have led to attribution becoming a headache for marketers and business owners. Tracking issues have jumped up…Mar 12, 2022Mar 12, 2022
How the GDPR Will Revolutionize Retail MarketingHow the GDPR Will Revolutionize Retail MarketingMar 10, 2022Mar 10, 2022
