Online marketing is undergoing a significant transformation. Website tracking is changing due to regulation, tracking preventions, and ad-blockers. What exactly is tracking? What is the difference between analytics software and a tracking tool? This distinction can lead to confusion. …

The technology behind Server side Tracking is a way for Google and Facebook to circumvent Apple’s privacy update. The technology is also a sustainable solution because it prevents data from being blocked by adblockers and enriches data analytics. We’ve looked closely at how technology works and what it does. Read…

Tracking pixels are an integral part of modern digital marketing. This type of tracking pixel is used to collect information about how users engage with various elements of your marketing campaign. For example, Facebook uses them to track user behavior, which helps you to optimize your advertising campaigns. To learn…

First-party data is information that your company has collected from your audience. It is a more accurate form of information than third-party data and much more affordable than purchasing data from another source. It is also more accurate at predicting future buying behavior. Here’s how to use first-party data to…

Using Server-side Tag Manager, you may relocate your Google Ads conversion tracking tags from the website page to the server. Moving these tags to the server can eliminate much code you have to run on the page and improve page load time. With a focus on Google Ads conversion tracking…

Tag management is one of the most crucial strategies when it comes to paid marketing. For marketers, server side tagging is the foundation of a successful marketing campaign. Customer data and market insights are key to the success of many well-known organizations and brands. Consumer data and insights make it…

You have heard about server-side tagging and its advantages, including faster page load, full ownership of the data, and reduced page size. But are there use cases for it? You’ll need a custom domain, set a transporting URL for your client-side container, and create tags in your server-side container to…

Privacy changes due to iOS 14 have led to attribution becoming a headache for marketers and business owners. Tracking issues have jumped up by at least 134% in 2022. Reporting delays, missing conversions, and in general, a state of confusion has led to a bad impact on Facebook Ads managers…

How the GDPR Will Revolutionize Retail Marketing gdpr compliance, privacy compliance, consented data collection, Server Side Tagging for Marketers While the GDPR may seem like a complex new regulation, it really is not. It’s a simple change in the rules for consented data collection for the residents of the EU. The GDPR, or General Data Protection Regulation…