MagicpixelHow First-Party Identity Will Rule Personalized Commerce MarketingA person’s identity is vital to achieving personalization and personalized commerce marketing. It prevents brands from repeatedly targeting…3 min read·Jul 18, 2022----
MagicpixelThe Difference between Tracking and AnalyticsOnline marketing is undergoing a significant transformation. Website tracking is changing due to regulation, tracking preventions, and…3 min read·Jul 13, 2022----
MagicpixelServer-side Tracking — The future of data collectionThe technology behind Server side Tracking is a way for Google and Facebook to circumvent Apple’s privacy update. The technology is also a…3 min read·Jul 13, 2022----
MagicpixelHow to Validate Marketing Tags and PixelsTracking pixels are an integral part of modern digital marketing. This type of tracking pixel is used to collect information about how…3 min read·Jun 10, 2022----
MagicpixelFirst-party Data what is it, and how to use itFirst-party data is information that your company has collected from your audience. It is a more accurate form of information than…4 min read·Jun 7, 2022----
MagicpixelServer-side conversion tracking in Google AdsUsing Server-side Tag Manager, you may relocate your Google Ads conversion tracking tags from the website page to the server. Moving these…3 min read·May 12, 2022----
MagicpixelWhy Paid Marketers Need a Different Tag Management System?Tag management is one of the most crucial strategies when it comes to paid marketing. For marketers, server side tagging is the foundation…3 min read·May 12, 2022----
MagicpixelServer-side tagging use casesYou have heard about server-side tagging and its advantages, including faster page load, full ownership of the data, and reduced page size…4 min read·Apr 13, 2022----
MagicpixelHere Is How You Can Capture Transactions in Google Analytics and Improve AttributionPrivacy changes due to iOS 14 have led to attribution becoming a headache for marketers and business owners. Tracking issues have jumped up…2 min read·Mar 12, 2022----
MagicpixelHow the GDPR Will Revolutionize Retail MarketingHow the GDPR Will Revolutionize Retail Marketing3 min read·Mar 10, 2022----