GDPR Compliance Is Essential For US Companies_ Here’s What You Need To Know
One of the biggest data governance and privacy laws made in the last 20 years, the General Data Protection Regulation act, impacts companies using the personal data of E.U. citizens. The interesting part is that even if the company does not have a physical presence in Europe, the laws still apply.
This implies that U.S. companies also need to keep up with privacy compliance and deadlines. This post will throw light on the importance of GDPR compliance for U.S. companies.
What All Comes Under Personal Data in GDPR?
As per the European Commission, personal data accounts for “any information relating to an individual, whether it relates to his or her private, professional or public life.”
It could be anything from their name, address, photo, bank details, email address, social media posts, medical information, or I.P. address.
How will GDPR Impact U.S. Websites?
All data controllers and U.S. business websites collecting personal information will be held accountable for data processed, collected, or dispersed on an E.U. citizen.
Also, if an infringement of data is not reported correctly, organizations could face steep financial and legal penalties. You can be fined up to 4% of annual global revenue or 20 million euros ($23,714,240 U.S. dollars), whichever is greater.
Steps to Ensure GDPR Compliance for U.S. Websites
Privacy compliance can be difficult for small and large U.S. businesses that operate websites or receive web visits from European residents.
As per GDPR, companies collecting data need to first ask for consent. Let’s say you are running an ad and promoting a whitepaper.
But, if you wish to get data on who is actually reading your data, you can ask users to complete a form with their name and email address and then give them access to the whitepaper.
How Does Captured Data Help Companies?
In a B2B scenario, you can use customer emails to send the whitepaper. But, you must give them the option to opt-out of emails, include a note on how their data will be processed, and add a link to your data governance policy as well.
Besides, if they decide to opt-out of emails, you cannot keep their details on your U.S. website as your job is done after sending the whitepaper. Here are some tips you can follow to stay GDPR compliant in 2022:
● Edit all forms, ask their company name and add a description of what the user is signing up for
● Ensure all forms and data collection methods on websites are opt-in (Note: a tick-box must not be pre-ticked)
● Make it super easy for users to opt-out or unsubscribe
● Make sure to add a cookie alert banner
This was all about what you need to get in place to stay GDPR compliant. Things can get tricky if these rules are not followed properly. For the same, you can invest in tag management systems and manage all these aspects seamlessly.
Not only will you be able to manage customer data with ease, but you will also save a considerable amount of time. So, schedule a demo with Magic Pixel today to know more!