How the GDPR Will Revolutionize Retail Marketing
How the GDPR Will Revolutionize Retail Marketing
gdpr compliance, privacy compliance, consented data collection, Server Side Tagging for Marketers
While the GDPR may seem like a complex new regulation, it really is not. It’s a simple change in the rules for consented data collection for the residents of the EU. The GDPR, or General Data Protection Regulation, makes it necessary for any company based in the EU or outside to disclose how they collect and use the data of users residing in the EU. It also requires marketers to be transparent about what they do with customer data, such as email addresses, names, browsing habits, and more.
The GDPR mandates businesses to follow a number of regulations.
GDPR compliance restricts how marketers collect personal data. The regulations also restrict how marketers can use this information. By making this information available, you as a business can better understand how customers are interacting with your site and what they want.
The GDPR also mandates businesses to collect consent from consumers. Consent must be given freely and clearly. A business must have the means to prove that an individual has consented. Transactions cannot be conditional on the consent of the individual. In addition, consent must be irrevocable, and individuals must have the ability to withdraw it at any time. Standard practices that rely on tracking or profiling will put retailers at risk for fines.
By privacy compliance, businesses can expect to have more loyal customers. Furthermore, they must retain records of consented data collection and make them easy to access. An excellent way to achieve this is by educating consumers and implementing new policies and processes.
The GDPR provides consumers with the right to access their personal data and to ask companies for it. If the consumer requests access, the organization must respond within one month. In addition to this, organizations must be transparent about where their data is stored at all times, what it does with it, and how it uses it. They must also give the right to delete or correct errors in their data.
By complying with the GDPR, you will gain trust from their customers and begin building lasting relationships. While standard tag management services take a number of months for GDPR compliance, you can do it within a matter of hours with MagicPixel’s server-side tagging for marketers. Now, you can save time as well as legal hassles with ease.
Companies will have to step up marketing approaches in light of the GDPR.
It’s no secret that the GDPR will be one of the most significant changes in retailing in the next few years. In the meantime, organizations need to be prepared for what the GDPR legislation means for their marketing.
By making it compliant with the GDPR, companies will be able to market to their customers in the most effective way possible. This will ensure that their customers are happy and that they can be assured that they will continue to purchase from them. In turn, they avoid the risk of heavy fines or sanctions from the EU.
