Implement tags in minutes on your server-side tag manager with a Data layer

2 min readFeb 16, 2022

Here Is How You Can Implement Tags Quickly on Your Server-Side Tag Manager With A Data Layer

What’s that one thing that can expedite the process of implementing server-side tags? Well, the answer is server-side tags. The process is cut down from weeks to a few minutes due to the seamless integration of data layers.

Irrespective of your website performance, a data layer is a must. Also, note that the more data your website holds, the more complex the data layer will be required.

But, what functions does a data layer serve? It collects all the information about your website, helps you identify your visitors, and collects information on the browsers they are using and their demographics. Once this information is collected, it is passed on the external sources.

Magic Pixel: The Tag Management System You Need

The good thing about using a data layer properly is that you don’t need to edit or update hundreds of tags to change your data management system. All you need to do is have tag management systems like Magic Pixel to enjoy seamless data management.

Also, web developers need to update the data layer frequently when managing tags. It should be well equipped to collect all information about your customers, such as the ProductID on each page. Another goal that Magic Pixel helps you achieve is providing you with a set of vendor-neutral variables and easy to understand.

Here are some aspects on which you will need to give special attention include:

● Naming conventions

● String variables

● Third-party data layer objects

● Array variables

● Page type identifier

● Implementing tag management systems

While complex implementations look fancy, they only add a marginal value to your entire investment. However, Magic Pixel is an adaptive tag management system that will allow you to upgrade your existing tag management system to an easy-to-manage solution. The only thing you need to do is duplicate the data logic.

If it is your first time with a tag management system, you can merge your script tags and data layer using our Smart SDK. While these systems are easy to update new tags, implement them properly to avoid performance issues.

Wrapping Up

Every website that you use has multiple tags. It can become very difficult to manage them and use them on each page as a user. The scenario becomes trickier when it comes to established websites that have 100+ tags on every page.

While it is impossible to track these tags manually, you can use tag management systems like Magic Pixel to manage them easily.

Website owners can use them to track customers’ browser versions, boost marketing automation, personalize user experience, and leverage the power of advanced analytics.

So, what are you waiting for? The right tag management solution awaits you! Schedule a demo with us to know more!