Server-side conversion tracking in Google Ads
Using Server-side Tag Manager, you may relocate your Google Ads conversion tracking tags from the website page to the server. Moving these tags to the server can eliminate much code you have to run on the page and improve page load time.
With a focus on Google Ads conversion tracking tags, this post will go over the primary advantages of conversion monitoring and setting up google ads conversion tracking. In conclusion, you’ll have a better understanding of the value conversion monitoring can add to your company and how to use it to achieve long-term success.
What Does Google AdWords Conversion Tracking Mean?
Google’s machine learning will use conversion data for adaptive pitching and delivering your ads to the users most likely to convert. It means that conversion tracking is an unrestricted tool that provides you with what occurs when a client engages with your advertisements, whether they buy anything, sign up for an email, phone your company, or install your application.
Conversion tracking in your Google Advertisements (AdWords) account is critical. It reveals which search phrases, keywords, ads, or projects have the best return on investment or the lowest cost per conversion.
The following are the most significant advantages of incorporating conversions into AdWords:
With Google Adverts, you can take advantage of the features of online advertising by displaying your ads to the right audience at the right time.
· All adjustments to your campaign ideas are a gamble if you don’t have conversion tracking. Conversion monitoring data will show how well your campaign performed and point you in the proper direction for future initiatives.
· We can use the Google machine learning algorithms for adaptive bidding to get an efficient outcome.
· Conversion tracking assigns credit for beneficial website activities to individual keywords, making it easy to determine which ones are working.
· Minimal website content may also be the cause of low-converting keywords. Updating users with valuable and relevant web pages is the only tipping point they need to connect with products and services.
How to set up conversion tracking for Google ads?
In July 2021, Google launched conversion tracking and conversion linker tags for the Google Tag Manager server container! With the addition of server-side tracking, you could get something more to set up a successful ad campaign with the help of the Google Adwords service.
If you wish to set up Google Ads, you must configure server-side GA4. Google Ads does not enable features like reduplication, unlike Facebook Ads. As a result, web or server tracking should be used.
· Create and configure a Google Tag Manager server container.
· Google Analytics should be installed on the server.
· Look at how you added the transport URL to the GA4 configuration tag in the Web container. Now Add your tagging server URL to the Send to server container.
· In the Server container, make a new Google Ads Conversion Tracking tag and fill in the Conversion ID and Conversion Label the same way you did for the web Adwords tag. After that, you may add Product and User Data. You can enable these checkboxes and pick data as a data provider if you provide user and product data from the browser to the server. The purchase event activates my Adwords server conversion.
· That’s all about setting up the conversion tracking for Google Ads.
Conclusion
It’s not difficult to set up server side tracking with Google Ads. However, it does take a bit of time. An alternative can be to use MagicPixel’s server side tag manager which make the process a lot more seamless.
You can even use the Google Ads tag for both the server container or Web Analytics to set up a tracking structure. If you want to examine the success of your ad campaign and provide Google machine learning algorithms with additional information about your company goals, conversion tracking in Google Ads is necessary.
